International Product Sourcing, Wholesale and Retail

Trading since 2007, the Fenix Group specialises in globally sourcing quality consumer goods for wholesale, distribution and retail in Australia, as well as the export of Australian products to the Asia-Pacific, North America and Europe.

Our goals are to:

  • Supply high quality consumer products and merchandise at competitive prices to Australian retailers and businesses so they can foster competitive advantages
  • Deliver significant cost savings to Australian businesses and consumers
  • Source and supply consumer products and brands which are not easily accessible in Australian or international markets.

With offices in Sydney and Hong Kong, our multilingual representatives regularly perform site inspections at numerous manufacturing facilities in China and attend major trade shows in Hong Kong, Taiwan and Las Vegas. By leveraging our global connections, we are able to bridge the gap between continents and cultures to deliver win-win scenarios.

Here’s a selection of just some of our stocked brands and products below.


We welcome all trade and wholesale enquiries. If you require any assistance with sourcing a product internationally or if you’re looking for an Australian distributor, reseller or retailer for your product, please get in touch.

Fenix Group Pty Ltd
7/330 Wattle Street
Ultimo NSW 2007


Due to the high number of enquiries we receive, our preferred initial method of contact is via email. Please include as much information as possible in your initial enquiry below. We endeavour to respond to all enquiries within 1 business day.



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